Clik here to view.
3 Sweet Web Marketing Words: Attract, Engage and Convert
In the previous two blogs in the series, we discussed ‘Buy Now’ and ‘Connect Now’ audiences and how any business with online aspirations needs to focus their web marketing strategy around people in...
View ArticleClik here to view.
Web Marketing Trends: Call to Action is King
In the previous blogs in this series we talked about web marketing strategy and developing an action plan for success. Throughout, the one important thing to remember is that however you market your...
View ArticleClik here to view.
Web Marketing For Cultures & Humanity
We all are human – yet, we are all of different cultures. These two things – humanity and culture – are what drives most of our lives, including both our businesses and marketing. If we can learn to...
View ArticleClik here to view.
Why the Term ‘Digital Marketing’ Is so 1980’s
As an emotive marketer, I hate the term ‘digital marketing’. Now that I’ve got that off my chest I’ll proceed to tell you why. And, hopefully over the course of this blog post you’ll fully understand...
View ArticleClik here to view.
Why Am I Getting Less Organic Traffic Than I Used To?
Organic traffic is one of the big sources of traffic for many companies. So what happens when that traffic starts dropping? For many people, the first thing they do is panic. The immediate worry is...
View ArticleClik here to view.
Laser Targeted B2B Web Marketing Strategy
One of the big differences between B2B and B2C web marketing strategy is that our target sphere is much more defined. For most B2C companies, they want to target a largely anonymous wide span of...
View ArticleClik here to view.
A 7-Point Plan to Kick-start Online Marketing Superiority
No idea or business plan can be successful without a carefully constructed strategic roadmap and your online marketing endeavours are definitely no exception. After all, web marketing is about gaining...
View ArticleClik here to view.
Join Your Conversations Online Using Boardreader.com
Have something to say to the online world? Boardreader.com is a great free tool you can use to find conversations online across forums, groups and websites. It offers an excellent way to seek out new...
View ArticleClik here to view.
5 Indispensable Tools for Working Remotely
Working remotely is now a ubiquitous part of many people’s daily schedules, it has even become the norm in many disciplines. But working with remote clients, remote teams and remote individuals can...
View ArticleAudio: Ways Of Growing Your Business Through Laser Targeting Your Audience
This week I was part of a great webinar with the wonderful SemRush people called “Ways Of Growing Your Business Through Wide Targeting And Laser Targeting Your Audience”. The full video from the...
View ArticleClik here to view.
The Evolution of Emotive Web Marketing: A Personal Perspective
Our minds act like highly sophisticated sponges absorbing all of the information that they’re exposed to every single minute of the day. And it goes without saying that in our formative years we were...
View ArticleClik here to view.
Christmas Wishes to New Year Motivations
Christmas is coming and already we’re seeing huge battles between the largest online retailers for our precious Christmas pounds and dollars. Whatever your business is, Christmas offers you...
View ArticleOur Favourite Apps and Tools of 2014 – Podcast
Positive Sparks is a 100% remote working company. As such, we utilise, trial and work from a whole variety of apps and tools each month. In this podcast, Jo and I chat through the apps and tools that...
View ArticleClik here to view.
Do You Know Your Blogging Goals?
When it comes to blogging, even the most savvy online enterprise can get it wrong. It takes time and patience to build a successful blog. But what exactly defines a successful blog? There is no ‘one...
View ArticleClik here to view.
Beating the Big Boys: Your Future Marketing is in the Cracks
Everyone has heard the story of David and Goliath. It is the quintessential story of the little guy, the underdog triumphing over the might of someone who is, quite literally, much bigger and stronger...
View ArticleClik here to view.
3 Simple Rules to Boost Your Emotive Web Marketing
Paradoxically, marketing has never been so easy and yet so hard at the same time. It is now possible, using the right online tools, to reach your customers literally anywhere… but they know, more than...
View ArticleClik here to view.
BRAND Building v SALES Building
In a lot of respects choosing between building a brand and building sales is a lot like choosing between being rich or being famous. The ideal is naturally to be both, though it’s possible Brad Pitt...
View ArticleClik here to view.
Life on Mars: How the Internet Reached the Stars and What This Says About Us
In 2012 NASA’s ‘Curiosity’, or as it is more popularly known, the Mars Rover made a gentle landing on the red planet’s surface, proving it was possible to safely land humans. Since then there has been...
View ArticleClik here to view.
Be Google Ready, Be Mobile Friendly
From April 21st Google will begin to actively rank mobile-friendly sites higher than those that focus solely on desktops. There has literally never been a better time to take advantage of the mobile...
View ArticleClik here to view.
Five Great Ways to Engage Your Customers
We live in an age of virtually constant stimulation. Recent surveys have shown that two out of five Gen Y-ers actually start to feel ‘anxious’ if they can’t check their smartphone, with 60% admitting...
View Article
